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AI for your profession · Marketing

AI for marketers. See which campaign work AI can draft for you.

Search is shifting to AI answers, ad platforms run on AI, and content can be drafted in minutes. Learn to lead that work: strategy, brand and judgment stay with you.

Or get your personal AI playbook now

What changes

Your work, re-mapped.

How AI is changing this work today, task by task. Your assessment maps it onto your own week.

Tasks AI can already do for you.

  • First drafts of blogs, emails and posts
  • Resizing and versioning creative
  • Keyword and topic research lists
  • Routine performance reports

The curriculum

Ten modules.
One path through them.

Your assessment orders these for your level and goals and skips what you already know. Open any module to see what it covers.

01Marketing in the age of AI5 topics

How AI is changing search, social and advertising, and what it means for your job.

  1. How language models write
  2. AI search and AI Overviews
  3. Which marketing tasks AI does well
  4. Where AI content falls flat
  5. Your new role as editor and strategist
02Prompting for marketers5 topics

Get on-brand, specific output instead of generic AI copy.

  1. Brand voice guides AI can follow
  2. Briefs, examples and constraints
  3. Reusable prompt libraries
  4. Editing AI drafts fast
  5. Avoiding detectable AI style
03Content at scale5 topics

Plan and produce a content engine without losing quality.

  1. Content calendars with AI
  2. Repurposing one idea across channels
  3. Long-form articles with research
  4. Email newsletters
  5. Fact-checking and originality
04SEO and generative engine optimisation (GEO)5 topics

Get found in Google and cited in ChatGPT, Gemini and Perplexity answers.

  1. How AI answer engines choose sources
  2. Content structure for AI citations
  3. Entities, schema and topical authority
  4. Tracking AI search visibility
  5. Technical SEO basics
05AI creative: images and video5 topics

Produce visuals and short videos for campaigns.

  1. Image generation for ads and social
  2. Short-form video with AI
  3. Brand consistency in visuals
  4. Usage rights and licensing
  5. Testing creative variants
06Paid ads with AI5 topics

Work with AI-driven ad platforms instead of fighting them.

  1. How Performance Max and Advantage+ work
  2. Feeding the algorithm good signals
  3. Creative testing at scale
  4. Budget and bid strategy
  5. Reading AI campaign reports
07Marketing analytics and insight5 topics

Ask questions of your data in plain language.

  1. Analysing campaign data with AI
  2. Attribution basics
  3. Customer research and review mining
  4. Dashboards that drive action
  5. Spotting misleading numbers
08Personalisation and automation5 topics

Send the right message to each customer automatically.

  1. Segmentation with AI
  2. Lifecycle and drip campaigns
  3. Personalised landing pages
  4. CRM automation
  5. Measuring lift
09Brand safety, ethics and law5 topics

Avoid the mistakes that damage trust or break rules.

  1. Disclosure of AI-generated content
  2. Copyright and AI output
  3. Data privacy in marketing
  4. Bias and representation
  5. Approval workflows
10Your AI marketing system5 topics

Combine everything into a repeatable weekly system.

  1. Designing your AI stack
  2. Workflows for your team
  3. Measuring time and results
  4. Skills to keep building
  5. A 30-day launch plan

Outcomes

By the end, you can.

  • 01Produce on-brand content across channels in a fraction of the time
  • 02Optimise content to be cited in AI search answers
  • 03Run AI-driven ad campaigns with good creative testing
  • 04Build a weekly AI marketing system for you or your team

Tools and techniques you'll use

  • ChatGPT, Claude and Gemini
  • Surfer and Clearscope
  • Google Performance Max
  • Meta Advantage+
  • HubSpot AI
  • Canva
  • Midjourney
  • Perplexity

Who it's forMarketing managers, content marketers, SEO specialists, social media managers and founders who do their own marketing.

The course is opening soon

Be first in.

Join the waitlist for the Marketing course. One email when it opens, nothing else.

Questions

Good to know.

What is generative engine optimisation (GEO)?

GEO is the practice of making your content easy for AI answer engines such as ChatGPT, Gemini, Perplexity and Google's AI Overviews to find, trust and cite. It builds on SEO, with more weight on clear structure, specific facts and credible sources.

Will AI replace marketers?

It replaces a lot of production work. It doesn't replace knowing the customer, positioning a brand or deciding where the budget goes, and marketers who use AI well can do far more of that.

When does the course open?

The full course is being built now and opens to the waitlist first. Join with your email and we'll tell you as soon as it's ready.

How is the course personalised?

Before the course, a five-minute assessment, by text or by voice with Iris, our AI guide, learns your role, daily work, skills and goals. Your personal playbook then orders these modules for your level and goals and skips what you already know.

What can I do while I wait?

Take the assessment now. You get your personal AI playbook straight away, with the tasks in your work AI can take over, the ones it speeds up, and your learning path.