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AI for your profession · Sales

AI for sales. Find the parts of your pipeline AI can handle.

AI now researches accounts, drafts outreach and analyses every call. The reps who win use it to spend more time with real buyers, not less. Learn how.

Or get your personal AI playbook now

What changes

Your work, re-mapped.

How AI is changing this work today, task by task. Your assessment maps it onto your own week.

Tasks AI can already do for you.

  • Manual account and contact research
  • First drafts of outreach emails
  • Call notes and CRM updates
  • Meeting summaries and follow-up emails

The curriculum

Ten modules.
One path through them.

Your assessment orders these for your level and goals and skips what you already know. Open any module to see what it covers.

01AI in modern sales5 topics

What AI does well in a sales team, and what still needs a human.

  1. The AI sales stack explained
  2. AI SDR agents: promise and reality
  3. Where buyers notice AI
  4. Your role alongside AI
  5. Ethics in automated outreach
02Account and prospect research5 topics

Learn more about an account in five minutes than you used to in an hour.

  1. Research prompts for accounts and people
  2. Enrichment and data orchestration
  3. Finding buying signals
  4. Building ideal customer profiles
  5. Verifying data quality
03Personalised outreach5 topics

Write messages that sound like you and get replies.

  1. Personalisation that isn't creepy
  2. Email and LinkedIn sequences
  3. Subject lines and openers
  4. Testing and iterating
  5. Deliverability basics
04Working with AI SDR agents5 topics

Use autonomous agents for volume without burning your market.

  1. What AI SDRs actually do
  2. Guardrails and approval steps
  3. Handing engaged buyers to humans
  4. Measuring quality, not just volume
  5. Avoiding duplicate and wrong contacts
05Discovery and call preparation5 topics

Walk into every call prepared.

  1. Pre-call briefs from AI
  2. Discovery question banks
  3. Role-playing calls with AI
  4. Objection handling practice
  5. Multi-stakeholder mapping
06Conversation intelligence5 topics

Learn from every call your team takes.

  1. How call analysis tools work
  2. Finding deal risks early
  3. Coaching from call data
  4. Competitor mentions and trends
  5. Privacy and recording consent
07CRM and pipeline automation5 topics

Keep the CRM accurate without the busywork.

  1. Automatic notes and activity logging
  2. Next-step reminders
  3. Deal summaries for managers
  4. Data hygiene with AI
  5. Workflows with Zapier, Make or n8n
08Proposals, pricing and negotiation prep5 topics

Turn calls into proposals in minutes.

  1. Proposals from call notes
  2. Business case and ROI drafts
  3. Negotiation scenario planning
  4. Contract basics with AI
  5. Keeping proposals accurate
09Forecasting and sales analytics5 topics

Make your forecast something leaders trust.

  1. Pipeline analysis with AI
  2. Win and loss analysis
  3. Activity and conversion metrics
  4. Spotting stalled deals
  5. Reporting for leadership
10Your AI sales operating system5 topics

Combine it into a daily routine that books more meetings.

  1. A daily AI-assisted routine
  2. Choosing tools for your team
  3. Measuring productivity gains
  4. Coaching others
  5. A 30-day plan

Outcomes

By the end, you can.

  • 01Research and prioritise accounts in minutes
  • 02Run personalised outreach sequences that get replies
  • 03Use call intelligence to coach yourself and your team
  • 04Keep your CRM accurate with automation

Tools and techniques you'll use

  • Clay
  • Apollo.io
  • Gong
  • Lavender
  • HubSpot and Salesforce AI
  • ChatGPT, Claude and Gemini
  • LinkedIn Sales Navigator

Who it's forSDRs, account executives, sales managers, founders who sell and revenue operations teams.

The course is opening soon

Be first in.

Join the waitlist for the Sales course. One email when it opens, nothing else.

Questions

Good to know.

Will AI SDRs replace sales development reps?

Not on their own. Teams use AI agents to scale research and first touches, then hand engaged buyers to people. Reps who can run and supervise these tools are the ones teams want to hire.

Is this course for B2B or B2C sales?

It focuses on B2B and high-consideration sales, where research, outreach and calls matter most. Many lessons, such as follow-up automation, apply to any sales role.

When does the course open?

The full course is being built now and opens to the waitlist first. Join with your email and we'll tell you as soon as it's ready.

How is the course personalised?

Before the course, a five-minute assessment, by text or by voice with Iris, our AI guide, learns your role, daily work, skills and goals. Your personal playbook then orders these modules for your level and goals and skips what you already know.

What can I do while I wait?

Take the assessment now. You get your personal AI playbook straight away, with the tasks in your work AI can take over, the ones it speeds up, and your learning path.